Craft Fair

starting a soap business 3

9 Tips on Having Your Handmade Soap Bag ‘Em Money at the Craft Fair

The main objective for those starting a soap business is making a profit while doing what we love!  

Nowadays, the rise of craft fairs has skyrocketed to capture every business which covers various needs. These setups create an inviting atmosphere that encourages vendors and customers to interact with each other with convenience and comfort.

To maximize your investment towards this venture, here are several tips that would help you improve your soap making kit brand and business potential in a craft fair:

 Tell Your Story 

Being at a craft fair enables vendor and customer interaction that online selling does not get to offer as much. Presence at a craft fair adds a personal touch by letting you talk about your story and tell them why you’re doing what you’re doing.

Talk about why you decided to sell your DIY bath bomb and handmade soap as an example. There’s no better conversation starter than letting people in on the background of your product and eventually how it can benefit them along the way.

Packaging 

Ever bought an item just because the packaging looks good? Not only does your handmade soap need to look appealing, it should come in attractive packaging as well. This needs to complement and reflect your brand whether it’s quirky, chic or over the top in order to create a coherent look and feel for your products.

craft fair 4
craft fair 4

 

Name your Collections 

What should you consider when naming products? Make sure this is relevant and induces customer recall. Your handmade soap will be remembered by buyers either by anchoring on benefits, using wit or creating personalities that resonate with them.

Use Seasonality 

Create collections on top of your current bunch by offering them on a specific period aligned with the current seasonal theme. Not only are you targeting your current buyers. You’re also creating a market for their family and friends through gift giving which can eventually increase your handmade soap brand’s word of mouth and product awareness.

Turn Buyers into Followers 

There’s nothing more valuable these days than your brand’s presence on social media. This creates a community of followers to keep them updated with your new offers and where they can purchase.

Create your brand’s community through the craft fair by encouraging them to like or follow your page. Naturally, once they do they get more ideas on how to make bath bombs and handmade soap or organic soap and bath bomb recipe. In exchange, share with them a small token from your booth, such as sample item they can bring home for free.

Product Bundling 

One of the oldest tricks in the book is putting together some of your products and creating promo bundles. This is an effective strategy in increasing awareness. Product bundling also encourages trial for a new product or one that is less bought when it’s partnered with your bestsellers.

Create an Interactive Setup 

You want your booth to be visibly appealing and make it stand out from the rest. Making it inviting attracts more people to approach you. It also creates better opportunities for you to talk about your handmade soap product.

Ensure that you have samples from your collection that are available for the people to touch and try for a more personal experience.

Product for a Cause 

Integrate social responsibility to your business by getting in touch with charities who will also benefit from your product. Share the charitable involvement of your brand in order to let customers know that they are not only patronizing a good product but they are also supporting people who made your brand available in the market.

Compelling Offers 

Research and implement offers that are attractive to your customers. Irresistible promos can encourage them to buy handmade soap even if they aren’t looking for your product in the first place.

Propel your product towards potential loyal customers and consequently boost a following by capitalizing on these strategies. Assess your business performance afterwards because there’s no better way to develop your craft than learning from experience.


Need craft supplies for your DIY Soap and Bath Bomb projects?

Our products are carefully curated to bring to you the best of the marketplace including All Natural Bulk Dried Edible Flowers, Skin Safe Liquid Soap Dye, and Mica. Creativity drives us to keep our offerings on trend and in style.

Purchase from our Store and get these resource booklets for free!

Interested in crafting ideas like Bath Bomb Recipe, DIY Bath Bomb, How To Make Bath Bombs and more? Let us inspire the creative spirit in you. Browse our blog for more handmade soap recipes.

Let’s connect via Facebook and Pinterest and you might just win a free giveaway!

Trigger Impulse Buys at Craft Fair

9 Sure-fire Strategies to Keep Customers Swarming at Your Handmade Soap

Everyone starting a handmade soap business needs to try participating in a craft fair. This entails strategies for capturing the actual market of the handmade soap and making the brand stand out from the rest.

But enticing a customer to buy handmade soap not only requires a good handmade soap made from a safe soap recipe and quality soap making supplies. It also takes convincing promo offers they can’t say no to and persuades them to purchase a handmade soap making kit right then and there.

So here’s a list of different methods everyone can carry out at the next craft fair you’ll be attending:

1. Create Urgency

Some customers who like your particular handmade soap might put off buying them immediately. We want to eliminate this scenario by creating a promo wherein they can only claim an item or a discount for a limited time.

A sense of urgency helps in their decision making by showing them that there’s no other time to buy this exclusive handmade soap other than the opportunity you’re offering them.

2. Highlight Exclusivity 

There’s nothing more tempting than being part of an exclusive club with special privileges.

You can establish this by releasing a special collection that will only be produced at a limited amount. For example, your limited DIY Bath Bomb or handmade soaps.

The customers will feel that only a lucky few will get their hands on this item so they need to purchase immediately before the stocks run out.

 

3. Bundling 

Match your bestselling handmade soap with less noticed items or a new handmade soap you’ll be launching. Customers think they are purchasing at a cheaper amount for the price of two since they are already familiar with the former merchandise. This, in turn, encourages trial for your second item to help boost the rest of your collection.

4. Show your Social Proof 

Have your handmade soaps been used by others already? Capture these testimonials and include them on your selling point to increase your brand credibility. Being available on other platforms such as Etsy also validates to your business to other potential buyers.

5. Establish an Emotional Connection 

When interacting with customers, be genuine when talking about your brand. Talk about your bath bomb recipe as an example and how safe the ingredients are. Communicate your handmade soap highlights in a concise and friendly manner in order to invite questions and keep the conversation going in order to get to know your customers better.

6. Add Complementing Items 

Complete their customer’s experience by not only offering your main craft merchandise but by also upselling through an add-on. Decide on which handmade soap complements the item they just bought and suggest it to the buyers. This will increase not only your revenue, but for them to maximize their purchase as well.

7. Be Strategic at Positioning 

People are visual and would set their eyes already on what they are looking for. With this behavior, make sure to position your impulse handmade soaps near your most sought-after merchandise. Another approach is to put these items near your checkout counter for the last minute purchase.

8. Choose Impulse handmade soaps Wisely

Not all items in your collection should be an impulse item. Determine which handmade soaps are last-minute-buys and leverage on their benefits.  One of our buyers shared a story of creating unicorn bath bomb as the “hook” to encourage purchase over $50 at family’s farmer’s market.  Since anything unicorn was “in”, this supposedly “free gift” became the best seller of the fair instead!s

9. Stimulate Excitement or Novelty 

With the array of handmade soaps being sold everywhere, there’s nothing more important than making your merchandise unique to convince people to purchase your items immediately.

Creating an impulse need for your customers to buy your handmade soap may sound challenging at first. But following the strategies above can help develop your overall approach to how you want to sell your merchandise. Remember to implement what works and improve on it as you go along.

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Need craft supplies for your DIY handmade soap and Bath Bomb projects?

Our handmade soaps are carefully curated to bring to you the best of the marketplace including All Natural Bulk Dried Edible Flowers, Skin Safe Liquid handmade soap Dye, and Mica. Creativity drives us to keep our offerings on trend and in style.

Purchase from our Store and get these resource booklets for free!

Interested in crafting ideas like Bath Bomb Recipe, DIY Bath Bomb, How To Make Bath Bombs and more? Let us inspire the creative spirit in you. Browse our blog for more handmade soap recipes.

Let’s connect via Facebook and Pinterest and you might just win a free giveaway!

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